Thrasio-style e-commerce rollup startup Evenflow has acquired sports and fitness brand Xtrim.
With this, Evenflow has made its third acquisition in a month. Previously it acquired baby brand BabyPro and Rusabl, an online brand in the daily sustainable category.
Evenflow aims to create a strong and affordable home-grown brand not only for Indian consumers but also something that appeals to the international audience with Xtrim’s acquisition, said the company in a press release.
