Social commerce major Meesho is looking to double down on its grocery offerings. The company is in the process of integrating its grocery arm Farmiso within its core app in a bid to expand the reach of its grocery deliveries in the coming months, people aware of the development said.
Farmiso had started off in the early days of the pandemic by offering fresh farm produce which Entrackr had exclusively reported in February this year. However, it later pivoted to focusing on selling groceries through a network of resellers.
The integration is seemingly a move to counter Tiger Global-backed DealShare and CityMall. These two companies have been scaling at a quick clip and there is a lot of interest from investors in the grocery focused social commerce model. Meesho’s foray into this model is set to intensify the competition between these players.
