After announcing the acquisition of Miss Malini, The Good Glamm Group has invested Rs 100 crore in Delhi-based Sirona Hygiene. With this funding, Sirona's early investors have taken exit with 6x to 20x returns, Deep Bajaj, Founder and CEO, told YourStory.
This is also one of the largest amounts invested in a Series B round for a DTC female hygiene startup. The Good Glamm Group, founded by Darpan Sanghvi, Priyanka Gill, and Naiyya Saggi, will be investing an additional Rs 100 crore over the next two years in the brand.
