TIW Capital Group’s TIW India Buyout Fund has invested Rs 30 crore in Huechem Textiles — which manufactures, distributes, and markets men’s everyday wear products under the brand Chromozome.
With the funding, TIW will partner with Huechem on growth strategies and bring operating efficiencies as it now focuses on middle-level and premium segments of the industry, which is expected to account for 46 percent of the men’s innerwear market.