PickMyAd, a Chennai-based influencer marketing and SaaS startup, has raised Rs 20 lakh in pre-seed funding to accelerate its growth from Startup India Seed Fund Scheme (SISFS), which was coordinated by the VelTech TBI Business Incubator team (Vel Tech TBI).
According to the official statement, the raised funds will be used to power the vision of building an influencer marketing platform to help every brand access the millions of influential social media users in India with just a tap of a finger.
PickMyAd, founded by four friends — Pradu Dass, Arul Jothi, Sivakumar and Arun Pious in 2020, aims at bridging current gaps a brand faces when connecting with an influencer by leveraging technology for creating a network of influencers marketplace.