Social Swag, which was started by actor Rana Daggubatti and others, raised $3.5 million from IMEF and Unicorn India Ventures.
The Blume Founders Fund, actor Ritesh Deshmukh, and The Shekama Family Trust, among others, also participated in the round.
Social Swag was started in 2020 to build a celebrity and influencer commerce platform, where masterclasses, live learning, and personal shoutouts, among other services, take place. The company runs on a subscription model, giving unlimited access to curated content on the platform.