Anveya Living Pvt Ltd, a beauty and personal care firm, raised Rs 8 crore from Rukam Capital in a seed funding round.
The consumer brand plans to use the funds for product development to enter new categories, expand in new geographies, and build its team. The products are sold through digital marketplaces as well as their own retail stores.
Founded in 2018 by Vivek Singh, who earlier handled marketing at FirstCry, and Saurav Patnaik, who co-founded Kenscio – Anveya Living runs premium beauty and personal care products under Anveya and ThriveCo brands.