Adtech player Kofluence raised $4 million in Pre-Series A round led by Nikhil Kamath, Zerodha’s co-founder.
The round also saw participation from Cred’s Kunal Shah, Dharma Production’s Karan Johar, CEO Apoorva Mehta, Udaan co-founder Sujeet Kumar, among others.
Started in 2019 by Sreeram Reddy Vanga and Ritesh Ujjwal, Kofluence has over 100,000 creators on their platform and works with brands including Jubilant FoodWorks, Mobile Premier League, Dunzo, Flipkart, SUGAR Cosmetics, and PharmaEasy, among others.
The firm will use the funds to accelerate hiring, develop its product, and scale across multiple geographies.
