Health and wellness platform Cult.fit has picked up a majority stake in F2 Fun & Fitness India Pvt Ltd, thereby becoming the master franchise partner for Gold’s Gym in India.
Cult.fit, which is operated by Cure.fit Healthcare Pvt Ltd, had recently acquired RPM fitness, Fitkit, Onefitplus, and Urban Terrain. The company also closed its $150 Mn Series F round led by Zomato to enter the coveted Unicorn club in November last year.
Cult.fit will focus on independently growing the Gold’s Gym brand, scaling revenues of existing Gold’s Gym centers, and enabling further expansion using the franchise model, said the company in a press release.
Cult.fit claims to operate more than 350 owned and partnered centers in over 25 cities in India. This strategic partnership with Gold’s Gym should help Cult.fit to significantly expand its footprint and strengthen its position across the country.
On the other side, Gold Gym claims that it has over 140 outlets in more than 90 cities with multiple long-term franchise partnerships across metros, tier II, III, and IV markets.