Aulerth, a high-fashion and digital-first jewellery startup, raised $1.1 million in a seed round from M Venture Partners, designer Tarun Tahiliani, Taro Nordheider (ex-CEO, Swarovski Professional), the LV angel fund, and a network of McKinsey partners.
By offering couture-inspired and consciously made jewellery, Aulerth is addressing the highly destructive impact of mining precious metals and stones for jewellery in a novel way and to significantly reduce the mining footprint of its jewellery by using metals recycled from industrial scrap, and largely man-made (vs mined) stones.