Jeff Bezos, the founder of Amazon, has invested in Lumos, a direct-to-consumer (D2C) Software-as-a-Service (SaaS) startup that provides a Shopify-like solution, based out of Indonesia. The funding was made through his personal investment firm, Bezos Expedition.
Bezos joined the latest Series C investment round of approximately $80 million, together with Tiger Global and Sequoia Capital India.
Bezos' participation in this funding round aims to strengthen Lummo’s ambition to accelerate the business growth of entrepreneurs and brands in Indonesia and the rest of Southeast Asia. With this funding, the startup aims to provide Shopify-like direct-to-consumer (D2C) software-as-a-service (SaaS) solutions for entrepreneurs and brands.