Mumbai-based wellness startup, Growfitter, announced that it has raised an additional $120,000 from DevX Venture Fund, the investment arm of DevX Coworking and Accelerator.
The startup is planning to use the fresh capital to grow its tech capabilities to offer more user-immersive experiences and to grow its membership as well as users. It also wants to widen and deepen interactions with the health, wellness and fitness industries. The platform’s stated vision is to motivate individuals and families to adopt an active and healthy lifestyle.
The startup also pitched at Sony Televisions Shark Tank India and raised Rs 50 lakh from the Shark Aman Gupta on the show. It is planning to venture into providing support for the booming wearables market.