Millet-based food startup Wholsum Foods, the parent company of children’s food brand Slurrp Farm, on Wednesday said it raised $7 million in a fresh round led by Investment Corporation of Dubai, the sovereign wealth fund of the Government of Dubai, and existing investor Fireside Ventures.
The fundraise comes a year after Fireside Ventures’ initial investment of $2 million in the company.
In an official statement, the Gurugram-based startup said it will use the newly raised capital to further Wholsum Foods’ core purpose of developing millet-based products with zero junk ingredients. The funds will also be deployed towards product innovation, marketing, and increasing global footprint.