Giift, a provider of loyalty management solutions around the globe, backed by Apis Growth Fund II, a private equity fund managed by Apis Partners LLP, on Wednesday announced that it has invested $30 million (Rs 225 crore) in Xoxoday, a Bengaluru-based fintech startup operating in the rewards, incentives, and payout space.
As per the official statement, the partnership included both primary and secondary capital components, and the collaboration will enable both Giift and Xoxoday to expand their service offerings and collectively accelerate growth globally.
The startup will use the funding to fuel the next stage of growth in international markets and upgrade the technology infrastructure required to serve the next set of billion users.
