Noida-based B2B marketplace IndiaMART has invested approximately INR 13.75 Cr in Adansa Solutions, parent company of Realbooks. Realbooks is a cloud-based fintech startup that helps businesses with easy financial accounting.
IndiaMART carried out the transaction through its wholly-owned subsidiary, Tradezeal Online. Under the deal, the B2B marketplace platform has agreed to acquire shares via a mix of primary and secondary share purchases, and its final shareholding post the round shall stand at 26.01%.