Adyaway gets undisclosed investment from ah! Ventures through its First Gear Platform. It is an e-commerce website with more than 75 spices in categories like vegan, veg, non-veg, daily spices, and gourmet salts, serving the daily kitchen needs of Indians.
It is working with over 10,000 organic farmers in Uttarakhand, Kerela, and North East for efficiency building and quality standardization with spices as their primary segment for the next 24 months.
It plans to add 50,000 organic farmers over the next five quarters to ensure a consistent supply of quality raw harvest as we scale.