Plum, a vegan skincare brand has raised $35 million in a Series C round led by A91 Partners. Existing investors including Unilever Ventures and Faering Capital also participated in the round. The funding will be used to accelerate product development and marketing activities. So far, Plum has raised $50 million since its inception in 2013.
"The latest investment will help the brand whisk on our exciting growth path in our core skincare category alongside large categories like hair care, makeup, body care, and specialist care for men. In doing so, the brand wants to bring our brand spirit of ‘being good’ in as many unique and amusing ways as possible”.