FairPlum has announced raising $2 million in a seed round led by Unicorn India Ventures. The round also saw participation from Vivek Sirohi, Vice President of R&D at Unilever, Amith Agarwal, Co-Founder and CE of Agri-Bazaar, Dinshaw Family Office, and Anisha Subandh.
FairPlum will use the funding for marketing, brand building, improving organization facilities, and meeting working capital needs. The company plans to set up 100 cloud kitchen locations, a physical experience center, and five to ten kiosks in 2022, starting with Delhi NCR and Mumbai.