FarMart, the agritech startup which works as a SaaS-led food supply platform, has raised $32 million in a Series B funding round led by General Catalyst, with participation from existing investors — Matrix Partners India and Omidyar Network India. Elluminate Capital acted as the exclusive financial advisor to FarMart on the transaction.
The funds are planned to be used at fuelling the growth of the digital distribution network across India and to export markets. The company also plans to make key investments in research and development, automation, and technology.