Jimmy’s Cocktails, a two-year-old Gurgaon-based FMCG/ beverage startup that manufactures and sells low-calorie, non-alcoholic spirits mixers, has raised Rs 14 crore in a bridge round ahead of its Series A, led by Roots Ventures. 7Square Ventures and several startup founders via an AngelList led by Vishesh Khurana, Co-founder Ship Rocket, and Varun Alagh, Co-founder Mama Earth, also invested in this round.
Existing investors Keki Mistry, Vice-chairman, and CEO, HDFC Ltd; Vidur Talwar, Chairman of T&T Motors; Anirudh Somani, VP CLSA also chipped in.
The startup plans to use the newly raised funds to expand its geographical footprint both in India and International markets, invest in brand awareness, and launch new SKUs.