Pratech Brands has raised $3 million from Sequoia’s program for early-stage startups, Surge. The platform has also launched its education platform for wellbeing and nutrition called Hyugalife, which will host over 1,000 brands.
Users will be able to consume content, buy products, and can avail themselves of personalized and assisted shopping on the platform. The brands hosted on the platform range from women’s health, plant and Ayurveda-based supplements, kids' health, sports nutrition, and others.