Believe Pte Ltd, which has brands spanning skincare, fragrances, make-up, and hair care has raised Series C funding of $55 million from Venturi Partners and IIFL AMC.
The round also saw participation from Jungle Ventures, Accel, Alteria Capital, and Genesis Alternative Ventures. Investment from IIFL AMC is subject to approval from India's Securities and Exchange Board (SEBI).
This fundraiser will help to catalyze consolidating market share in Bangladesh and India (via strategic acquisitions) while deepening its reach in Gulf Cooperation Council ( GCC ) and SouthEast Asia (through both organic and inorganic growth) paving the path to becoming a large global consumer packaged goods (CPGs) conglomerate.