ApnaKlub has raised $10 million in its Series A round from Tiger Global. The funding will be used to deepen infrastructure in key states, expand the platform from 5000 to 20,000 partners and build out the credit product.
The startup aims to disrupt the traditional wholesale FMCG distribution landscape in India through its reseller-led B2B platform for retailers and wholesalers based in tier II, and Tier III areas in India. With ApnaKlub, a user can digitize their wholesale business as a rural wholesaler or expand their business as a shopkeeper.