Neso Brands, a subsidiary of omnichannel eyewear retailer Lenskart, has raised more than a $100 million seed round from investors including KKR, SoftBank, Alpha Wave Global, and Temasek. Neso Brands will partner and invest in consumer eyewear brands around the world and grow these brands by leveraging synergies across the Lenskart Group to accelerate international expansion.
With this investment in Neso Brands, they want to accelerate their mission of transforming the way people see and experience the world. Consumers want better and better every day and while people's quality of life has been uplifted through all other lifestyle products such as shoes, apparel, and wearables, eyewear products are the same old with no innovation, just more expensive. It is their firm's belief that the eyewear brands of today will not be brands of the future. And Neso is the initiative to partner with founders globally to help create eyewear brands of the future.