Smytten has raised Rs 100 crore in Pre-Series B funding led by Fireside Ventures and Roots Ventures. The funding round also saw participation from Sharrp Ventures, Waao Partners, Survam Partners, and Sattva Group Family Office. With this funding, the valuation of the company, while undisclosed, has doubled.
The new investment will be used for building many industry-first tech and data solutions. with advanced applications of Artificial Intelligence (AI) and Machine Learning (ML) to optimize the marketing funnel for D2C brands — starting from new product development to consumer acquisition and retention.
Also, the platform plans to invest heavily to create a best-in-class servicing infrastructure across the country to widen the product trial touch points and strengthen the online service delivery to better the pre-purchase buying experience for consumers at scale.