Blingg raised $100,000 in a pre-seed round from Decentralised Lifestyle Ventures Capital (DVC). 3PM Ventures' founder Pavan Kumar, among other angel investors, also participated in the round. Started by Sanil Jain in 2021, Blingg aims to help digital-first brands get discovered, launch, sample and also sell products through Shopify. Blingg has worked with more than 75 brands across health, beauty, wellness, and beverage, among other categories.