Revenue-based financing company Klub has invested Rs 10 crore in D2C startups such as Papacream India, NOTO - Healthy Ice Cream, Artinci, and Local Ferment Co. The startups will use these funds as working capital to scale during the summer months, secure inventory, meet the demand for cold beverages and snacks, and improve their performance marketing. "As we gear up for the summer season, we are focusing on leveraging our working capital to ensure we are well-prepared to meet the surge in demand," said Ashni shah, Co-founder and Director at NOTO Healthy Ice Cream.
