XYXX, a millennial-friendly brand in the men’s innerwear and comfort-wear space, has raised Rs 30 crore in its Series A round of funding from DSG Consumer Partners and Synergy Capital Partners. Existing investor Sauce.VC led this round.
Earlier in September 2019, the Surat-based brand had raised Rs 6 crore in pre-Series A round from Sauce.vc.
Men’s innerwear brand XYXX aims to use the Series A funding to strengthen its physical presence in India by 3X and have up to 15,000 retail points across the country in the next 12 months.