The 2021 edition of the Indian Premier League (IPL) has witnessed a growth in the volume of category of advertisements, even though the overall number of advertisers has declined compared to IPL 2020, according to data analysed by TAM Media Research.
The top categories of ads during the first week of IPL 2021 included gaming, smart phones, aerated beverages and edtech platforms. Gaming and edtech platforms comprised more than 15% share of the ad volumes, the data shows.
Dream11 has taken the top advertiser spot (by volume) from Oppo which reigned during the same duration last year.
