Sampling and engagement platform for D2C brands Smytten has raised $6 million in Series A led by Fireside Ventures. The round also saw participation from Sharrp Ventures (Mariwala family office), Survam Partners (Suman Kant Munjal family office), and Waao Partners (Pratul Shroff family office). Existing investor Roots Ventures also participated in the round.
The startup said the new investment will primarily be used for building many industry-first tech and data solutions to optimise the marketing funnel for D2C brands supported by a best-in-class servicing infrastructure for consumers to try products on-demand.
