Mumbai-based Coutloot, an offline to online (O2O) social commerce platform, has raised $8 million in a pre-series funding round led by venture capital firm Ameba Capital.
Other investors who participated in the round include SOSV, 9Unicorns, Astarc Ventures, as well as existing investor Venture Catalysts. In its statement, Coutloot said the new funding is a precursor to a bigger $25 million round to be closed soon.
The startup plans to use the funding for launching more services for retailers such as working capital solutions, video-stories commerce features, scaling it’s B2B supply chain, and stepping up hiring activities across verticals, including tech, marketing, and leadership roles.
