Actor and entrepreneur Alia Bhatt has invested in Phoola startup that focuses on flowercycling technologies to upcycle cellulose waste and specialises in manufacturing charcoal-free incense and other wellness products.
Earlier, Phool.co had raised $2 million in a seed round from IAN Fund, Social Alpha (FISE), Draper Richards Kaplan Foundation (San Francisco), and IIT Kanpur.
With deeptech research, the startup has successfully developed a commercially viable alternative to animal leather called “Fleather”, which was recently awarded PETA’s best innovation in the Vegan World.
