Fraazo, a Mumbai-based direct-to-consumer (D2C) brand in the fresh vegetables and fruits category, has raised $50 million in a fresh round of funding led by WestBridge Capital and existing backers Sixth Sense Ventures, Equanimity Investments, Apar Group, along with leading Indian family offices, including Manish Choksi of Asian Paints.
The funding round is a mix of equity and debt. After witnessing 5X growth over the last quarter, Fraazo is gearing up to reach 10 million monthly orders in the next 12-18 months. It aims to create a network of 500+ dark stores across the top 15 cities.
