Wiggles.in — a D2C petcare brand — has raised $5.5 million in a Pre-Series A round led by Anthill Ventures with participation from Panthera Peak Ventures and several new and existing investors.
These include Varun Alagh, Founder, Mamaearth, Nikhil Bhandarkar, Ubiquity Capital, Nachikhet Deshpande, COO, L&T Infotech, Siddharth Sikchi, Promoter, Clean Science and Technology Ltd, Nitin Chandel, Ex-Microsoft & Visa, Rahul Rathi, Promoter of Sudarshan Chemicals Ltd., Abhay Amrite, Partner, IIFL Wealth, T Krishnakumar, Ex-Chairman Coca Cola India, Amit Waikar, MD ASEAN, Doehler F&B, Kunal Sikchi, Matrix Life Science, amongst several other HNIs.
The company stated that the fresh infusion of funds will enable the brand to significantly increase its investment in R&D thus accelerating the development and launch of new category-creating products.
