Online beauty and grooming products marketplace Purplle, which recently announced raising $75 million in a new round led by Kedaara Capital, has scooped up another $50 million from a new investor: Premji Invest.
Purplle has allotted 8,623 Series D preference shares at an issue price of Rs 4,27,015 to raise Rs 368.2 crore or $49.5 million from Premji Invest, regulatory filings show.
In the same round, Kedaara had already pumped in Rs 368.2 crore [$49.5 million] along with Sequoia Capital and Blume Ventures which invested Rs 46.4 crore and Rs 10.7 crore, respectively. This takes the total fundraise in this round to $106.7 million.
As per Fintrackr’s estimates, Purplle has been valued at $600 million after this round.
